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New Delhi, November 2025 — India’s leading tyre maker, JK Tyre has introduced what the company claims are India’s first passenger-car tyres with sensors built directly inside them not bolted on from the outside. This is a pretty meaningful jump for an industry that usually moves in small, steady steps.
The tyres have been developed in-house and are being produced at the JK Tyre’s Banmore plant in the central Indian state of Madhya Pradesh. The idea is simple enough: instead of relying on external TPMS units that drivers often ignore, lose or damage, the sensors sit tucked inside the tyre and keep reading pressure, temperature and possible air-loss in real time. It’s essentially a more integrated and cleaner approach to tyre monitoring.
These smart tyres will be rolled out first in 14- to 17-inch sizes. This will cover most mainstream hatchbacks, compact sedans and compact SUVs. So the company is clearly aiming at scale, not a niche tech demo.
A Bigger Shift for the Tyre Industry
For tyre folks, this launch is interesting for a few reasons. First, it pushes tyres further into the connected-vehicle ecosystem, something OEMs have been hinting at for a while but tyre makers haven’t fully committed to. If this works well, it could become a default expectation in the coming years.
Second, it helps JK Tyre move the product away from pure “rubber and reinforcement” territory into something more tech-centric. That’s important because tyres — frankly — are getting commoditised fast, and embedded tech is one of the few ways to build a premium gap.
And yes, this does build on JK Tyre’s earlier work. The company tried external smart-tyre sensors in 2019 under the TREEL brand. This time the tech is stitched into the tyre itself, which is a cleaner engineering solution and probably better for adoption.
What to Watch Next
The big unknown is real-world reliability. India’s roads, heat cycles and usage patterns are brutal on embedded electronics. If the sensors hold up, JK Tyre has a strong head start. If not, this may turn into an expensive proof-of-concept.
Other tyre makers will be watching too, and probably accelerating their own connected-tyre programs. Suppliers of telematics chips, low-power sensors and data platforms could also see some new demand come their way.
Bottom Line
This isn’t just a product launch; it’s a signal. Tyres are slowly becoming part of the intelligent-vehicle stack, and JK Tyre wants to be first in line when OEMs start asking for deeper connectivity. Whether the market adopts it quickly or not, this move pushes the industry one step closer to “smart” tyres being a default feature rather than a premium add-on.
