Apollo Tyres To Embrace Dual Brand Tactic In India

Country’s prominent tyre maker, Apollo Tyres is planning to launch two separate new brands namely Vredestein and Regal for the passenger vehicle and commercial vehicle segment respectively. The move will be a part of its strategic philosophy of adopting a dual brand approach in India. To strengthen its position in the tyre arena, the Gurugram-headquartered firm is also determined to double its Truck and Bus Radials (TBRs) capacity from present 6000 units per day to 12000 units per day over subsequent 24 months at its Chennai manufacturing facility.

Vredestein is company’s Netherlands-based European subsidiary acquired from Russia’s insolvent largeNV. And on the other hand, Regal is its South African subsidiary. Mr. Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres, stated that company under the Apollo brand currently holds 17 percent market share in the passenger vehicle segment and will soon launch the Vredestein premium radials for executive saloon segment and luxury vehicles in the country. The tyre firm aims to take the top position in the passenger vehicle segment by launching the European brand in India.

At the moment, homegrown MRF Tyres and Japanese tyre major Bridgestone dominate the passenger vehicle tyre segment in the country. In the hot TBR segment Apollo Tyres seeks to increase its current market share from existing 27 percent to 35 percent.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more