Bridgestone embarks upon the two-wheeler tyre segment in India

In recent times, tyre industry has witnessed many car and truck/bus tyre makers foray into the most tempting two-wheeler tyre segment in the country. And the latest to join this bandwagon is Japanese tyre major, Bridgestone Corporation. Bridgestone India has launched a new motorcycles and scooters tyres brand ‘NERUN’ in the country.

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Bridgestone India, MD Mr Kazuhiko Mimura stated that the launch of this new two-wheeler tyre brand NERUN is a giant leap for the company in India, with which, the company will definitely achieve their planned expansion that aims to serve the ever growing market volume and attain a wide audience reach. Tyre major’s access into the high volume two-wheeler market will help the firm offer a wide range of products and services to its customers, he further added.

The tyre moghul stated that being one of the largest and fastest growing automobile markets across the globe makes India the leading consumer of tyres, and when it comes to volume sales, two-wheeler is the most thriving segment in the automobile arena. Rising with a CAGR of 8.5% in India, there are about 150 million two-wheelers plying on the roads reflecting the immense potential of tyre demand, the company said.

In 2002, Bridgestone made its way into the Grand Prix motorcycle racing called ‘MotoGP’, the highest motorcycle racing category in the world, and was the only motorcycle tyre supplier to event.

Japanese brand’s Indian arm Bridgestone India manufactures passenger vehicle tyres, truck and bus radials, etc.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more