Michelin Is Most Valuable Tyre Brand Of The Year 2018

Brand Finance, a global independent branded business valuation consultancy has named the French tyre maker, Michelin as the most valuable tyre brand of 2018. The consultancy also revealed that as per its Brand Strength Index (BSI) score, Michelin is also the strongest tyre brand in the world. The French company saw an expansion in its brand value by 30 percent to USD 7.9 billion overtaking its Japanese rival, Bridgestone, whose brand value stands at USD 7.0 billion. This has also given Michelin AAA rating, making it the only tyre manufacturing company to have a triple-A rating.

Of late Michelin has been focusing on sustainability and technology initiatives and it has helped it to bolster its brand. Among such initiatives was Michelin’s 2017 concept tyre, a 3D-printed tyre that needs no replacement and can adapt to various road conditions. Michelin’s tyres have also performed reasonably well in motorsport securing the winner spot in the Le Mans 24 Hours race. Moreover, Michelin tyres also being used in Formula E.

According to Alex Haigh, Director, Brand Finance, Michelin’s crucial step to start selling tyres directly to customers via retail outlets and internet has helped the company to collect valuable data and build a brand relationship.

Major tyre makers are facing intense competition globally that is leading them to adopt new strategies and also explore new and emerging markets. According to the report of Brand Finance, a weak domestic demand has hit the Japanese tyre manufacturers such as Yokohama, Bridgestone and Sumitomo hard. On the other hand, the Chinese tyre companies are giving a tough time to established players in the tyre manufacturing industry. Currently, Maxxis is the only Chinese tyre maker that has managed to feature in the list of 10 most valuable brands.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more