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CEAT Launches SecuraDrive Tyres In India

ceat launches securadrive tyres

Leading Indian tyre manufacturer, CEAT has recently launched its new range of high-speed tyres called ‘SecuraDrive’. The tyre major has announced that the new range of tyres will cater to the requirements of the premium sedan segment cars in the country. These tyres have already been successful in the European market. CEAT also told that the same technology has been used for the Indian conditions as well that was utilised for European conditions. The company announced that it will be offering the SecuraDrive tyres in 7 sizes – 175/65R15, 195/60R15, 185/60R15, 195/65R15, 195/55R16, 205/55R16 and 215/60R16. This new tyre range from CEAT will give a tough competition to premium tyres of Michelin, Pirelli, Bridgestone, Apollo and other tyre makers.

Nitish Bajaj, CEAT India Senior Vice President, Marketing, speaking on the occasion said that they are pleased to announce the launch of their European range of CEAT SecuraDrive tyres in India. With these tyres, they hope to create a benchmark in high-speed car tyre range. The launch of CEAT SecuraDrive intends to strengthen their association with the vision of making mobility safer and smarter every day. With excellent braking on both wet and dry surfaces, the company is sure that this new range of tyres will definitely become the first choice for those who seek superior control at high speed.

These tyres are designed to provide a mix of comfort and safety even at high speed. Some important features of CEAT SecuraDrive tyre include:

  • Wide longitudinal grooves specially designed for aquaplaning resistance while
  • A new generation compound used to provide superior grip
  • An optimized tread pattern that helps in lowering tyre noise


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