CEAT launches India’s first passenger car tyre with up to 90% sustainable materials

Imagine cruising around in your car and knowing that the tyres beneath you are doing way more than just gripping the road.

 

CEAT, one of India’s iconic tyre makers, just made that imagination real with their brand-new SecuraDrive CIRCL range, the country’s first road-ready tyres packed with up to 90% bio‑based, sustainable materials. Buckle up, this is a game-changer.

 

Meet the Star: SecuraDrive CIRCL

Unveiled on August 25, 2025, CEAT’s SecuraDrive CIRCL emerges from the company’s advanced R&D hub in Halol, Gujarat. It’s not just a prototype, it’s a tyre you can actually buy and drive on, made for real roads, not just green events.

 

Two Sweet Variants to Choose From

1. CIRCL 50 (50% sustainable content) – Priced at ₹8,999 
2. CIRCL 90 (90% sustainable content) – Priced at ₹12,999
   
    Both will be available from September 2025 across CEAT’s premium retail network and authorized dealerships.

 

These tyres are designed with the urban, eco-aware consumer in mind, especially the 25–45 crowd in Tier‑1 cities who want premium performance and planet-friendly credentials.

 

Three Patented Innovations, Because Sustainability Deserves Smarts

CEAT isn’t just tossing in recycled bits and hoping for the best. The CIRCL range brings three groundbreaking technologies:

 

• Unified Biopolymer Inner Liner: Cuts down manufacturing emissions by using a greener liner.
• Glycerol-based Accelerator: Swaps out petroleum-derived chemicals with a bio-based alternative, eco-friendly even at the chemical level.
• Anti-static Silica Conductive Solution: Replaces traditional carbon black (a pollutant) yet preserves electrical conductivity and safety.

 

Together, these innovations prove that green design can still offer world-class safety, performance, and durability.

 

What the Leaders Are Saying

CEAT’s MD & CEO Arnab Banerjee shared a compelling thought:

“By achieving 90% sustainable content in a fully road-ready tyre, CEAT is redefining performance and eco innovation… Sustainability is no longer a choice but a responsibility.”

Meanwhile, CMO Lakshmi Narayanan B added:

“Consumers today are increasingly conscious… With SecuraDrive CIRCL, we are giving them a product that aligns with their values without asking them to compromise on performance, safety, or style.”

Their words speak directly to the heart of what readers like you, who value both functionality and sustainability, truly care about.

 

Beyond the Tyre: Vision for a Greener Tomorrow

CEAT isn’t stopping at CIRCL. This launch fits into a broader vision where:

 

• By 2030, the company aims for 40% of its tyres to use sustainable and recycled materials
• They’re also looking at expanding CIRCL internationally, but for now, the focus is on building Indian momentum
• Their sustainability journey includes everything from greener sourcing and manufacturing to circular practices for tyre recycling

 

It’s a shift that’s as much about culture as it is about products.

 

Why This Matters, For You, India, and the Planet

• Consumers win: No more compromising on quality for sustainability. CIRCL gives you both.
• Industry wins: A new benchmark for innovation. Other manufacturers now have a high bar to reach.
• Environment wins: Cutting reliance on fossil-based inputs reduces carbon footprints across the tyre lifecycle.

 

When your next tyre is actually fuel for future-forward, eco-aware driving, well, that’s something worth smiling about.

 

Wrapping Up

The main takeaway is that CEAT’s SecuraDrive CIRCL represents a significant step forward for environmentally friendly and intelligent mobility solutions. Two variants, transparent pricing, real-world readiness, and innovations that protect both the ride and the environment.

The product targets three groups: environmentally aware people, technology enthusiasts and drivers who want comfortable experiences. This information can be sent to your friends who would understand the strong narrative of a simple tyre.