Yokohama’s Centennial Logo Makes Way To Public

On October 13, 2017, Japan’s 2nd largest tyre maker Yokohama Rubber Company will celebrate their 100th Anniversary. To celebrate the occasion the company has unveiled a centenary logo, specially made for the occasion. The company said that the logo is meant for the appreciation of their customers, business partners and various stakeholders without whom this journey of 100 years would not have been possible.

Yokohama has seen some tough times in the last century of its existence. It was completely destroyed in an earthquake in 1923. After two decades, during II World War the company’s plant was bombed by the allied forces. Other than these two major events Yokohama also faced and stood firm in the face of stock market crashes, OPEC oil embargo, and recessions. But all these couldn’t prevent the company from becoming a global brand of value and trust. In the 100th year of its operations, the company is upbeat to continue the good work and improve the lives of its customers worldwide by providing great products.

What Does Yokohama’s New Logo Represent?

● 5 Red Lines – Shows company’s intent to work for better future and with more fervour than ever.

● Interlinked Zero (0) – This represents Yokohama’s commitment to work closely with their stakeholders, business partners and shareholders to serve the customers around the world for many more years to come.

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Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more