French Tyre Maker Michelin Partners With Snapdeal To Sell Tyres Online

One the most reputed tyre brand in the country, Michelin has announced its tie up with India’s premier online marketplace Snapdeal for the sale of its tyres using the e-commerce platform.

With the newly formed alliance, customers in India can place their orders for Michelin tyres from an authorized dealer. Besides this, as per their convenience, the buyers can also request for the fitment of tyres at a time and place of their choice. The lately added Michelin brand page on Snapdeal allows the customers to fetch the best fit tyre for their car/vehicle. After confirming the selection of tyre category, the customer is asked for fitment appointment from the list of nearby authorized dealers of Michelin. In addition, the France-based tyre manufacturer will also be seen presenting many exclusive offerings such as special discounts and deals like same day free fitment, balancing and alignment of the wheels.

Michelin India’s commercial director, Mr. Mohan Kumar stated that the main aim through the new sales platform is to redefine the way Indians sell and buy tyres in the country, and the tyre major is pleased to hand out this initiative to Indian consumers through Snapdeal. The e-commerce giant has been the ultimate choice for the tie-up because of its huge subscriber base and nationwide presence while the addition of this new sales channel will boost company’s current distribution network and arm their dealers with a parallel sales pipeline. Alternatively, the customers will benefit from the quality fitment level, which is very essential when it comes to tubeless tires, he further added.

Mr. Badal Malick, VP, Omni Channel, Snapdeal said that the company is keyed up by partnering Michelin to offer this next level wholesome experience of tyre purchase and fitment to their consumers.

The eminent e-commerce player, which acquired freecharge, an online mobile recharge platform, last year, have recently launched their omni channel platform called ‘Janus’ that will ensure hassle free online sighting of the products and offline installation services at closest location. He affirmed that with their unique approach and one of a kind service in the category, Snapdeal is positive on delivering true value to its consumers.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more