MRF Tops JD Power 2018 India Tractor Tyre Satisfaction Index
In the inaugural J D Power 2018 India Tractor Tyre Satisfaction Index Study, MRF has emerged as the # 1 tyre manufacturing company in customer satisfaction. The Chennai-based company has performed strongly overall in all the four tyre performance related categories that included tyre durability, handling/traction, appearance and ride quality. MRF achieved the top spot in the tyre durability category.
MRF in a statement has said that this recognition highlights the company’s position in the Indian market as the most preferred farm tyre brand amongst tractor owners and thus, is a testimony to MRF being the true ‘Kisan ka Dost’.
The J D Power study also found that satisfaction with the tyres is higher among the customers who personally choose the original brand of tyres for their new tractors as compared to customers who are not involved in choosing the brand. Thereby recognizing this trend, MRF is offering the widest range of tyres to OEM (Original Equipment Manufacturers) under its farm catalogue which caters to the entire spectrum of tractor models that are made in India, the company told in the statement. MRF farm tyres are available across the country through its wide network of dealers.