Michelin Bibendum Earns “Icon Of The Millennium” Title
Bibendum aka Michelin Man has been named “Icon of the Millennium”.
1 October 2018: In a significant milestone for the “Michelin Man”, a term widely used for Bibendum, the popular face of Michelin brand, received the prestigious “Icon of the Millennium” award by Advertising Week, the US-based global conference series for marketing, branding and advertising leaders. The Millennium Icon Award was presented to the globally recognised Michelin Man, by the Advertising Week on Monday, 1st October 2018 in the world-famous Times Square in the New York City. This award is in recognition of the dedication and effort of more than 110,000 Michelin Group employees spread throughout the world. It is a perfect gift to Bibendum on its 120th anniversary of serving customers in every corner of the world.
Speaking on the occasion, Adeline CHALLON-KEMOUN, EVP Brands, Sustainable Development, Communication and Public Affairs of the Michelin Group, said, “Since his birth in 1898, designed by O’Galop, Bibendum is more than just an advertising emblem. He is a living character who embodies the Michelin Group, its values, commitments, and missions. As the Group’s spokesperson for better mobility, he passes messages and advises all road users and accompanies them in every journey.”
Bibendum is one of the oldest trademarks in the world that not only has a worldwide reach, but also a unique emotional connection with its customers. This brand has a significant role in helping the Michelin group to reach 11th place in the global ranking of Reputation Institute. For the last 120 years, Bibendum has played a yeoman’s role in the overall success of the Michelin Group, the world leader in tires and guides. It has also contributed a lot in connecting the brand with its customer in a more emotional way.
Michelin is a leading tire company. It has a presence in 171 countries and has more than 114,000 employees in its payroll. It is headquartered in Clermont-Ferrand, France. This highly reputable company operates 70 production facilities in 17 countries and has an overall capacity of 190 million tires in 2017. The focus of this company is improving its customer’s mobility, sustainability by designing and distributing the most suitable tires, services, and solutions for its clients’ needs. Additionally, it provides digital services, maps, and guides to improve the travel experience of its customers and help them enjoy their trip immensely.