Maxxis Tyres Achieves New Milestone, Crosses 1,000 Dealerships Mark In India
Taiwanese tyre giant, Maxxis recently achieved a new milestone when it crossed the 1000 dealership figure in the country, taking the dealership count to a strong 1018. Within a short span of one year, the world’s ninth largest tyre manufacturer on-boarded as many as 984 dealers expanding its reach to 325 cities in India. The dealerships are live on its India-bound website’s dealer locator page with 236 dealers alone in the North India region. Maxxis India has been conducting numerous dealer and customer engagement activities across the nation and has on-boarded the last 100 dealers (in the 1018 dealers’ list) within a short span of 2 weeks. Maxxis tyres are known for their unmatched performance, durability and technological know-how.
On this heartening occasion, Mr. Bing-Lin Wu, Head Marketing & Retail Sales, Maxxis India said, “We are delighted to reach the milestone of taking over 1000 dealers live on our website in a short span of time. As we make deeper inroads in the country, network expansion is a critical part of enhancing the customer experience. In order to realize the potential of the market we are making our tyres more accessible to the customers and ensuring best-in-class services across all our dealerships. We are very pleased with the pace of growth in India as it is a priority market for us and we have a strong commitment to grow our presence in the country.”
Maxxis Tyres is a subsidiary of Cheng Shin Rubber. It is one of the leading scooter and motorcycle tyre brands across the world. This year in March, Maxxis India inaugurated its first tyre manufacturing unit in Sanand city in the state of Gujarat. With more and more localization, Maxxis is continuously expanding its reach in the Indian tyre market. Alongside, with a focussed approach it’s working towards better customer experience. Taiwan based tyre maker’s dealer-centric initiatives have helped Maxxis spread its reach to the Tier II and Tier III cities. With a global vision to be among the 5 top-notch tyre manufactures in the world by 2026, Maxxis tyres is the fastest and youngest tyre brand to break into the top 10 tyre makers worldwide. In the domestic tyre sector, Maxxis aims to acquire at least 15 percent of the market share in India’s booming two-wheeler tyre market in the next five years.
All the 1018 Maxxis dealerships are live on dealer locator page of Maxxis India. Here the West region includes states like Gujarat, Maharashtra, Rajasthan, Goa and Madhya Pradesh accounting for a total of 504 live dealerships, the highest in any region, PAN India. Here, Gujarat ranks at the top with 210 live dealerships, followed by Maharashtra and Madhya Pradesh with 107 and 106 dealerships respectively. Moreover, in the North region that comprises of states such as Punjab, Haryana, Delhi NCR, Jammu & Kashmir (J&K), Uttar Pradesh (UP) and Uttarakhand (UK), the tally comes to 236 dealerships with Punjab (87) and UP (83) in the lead. Likewise, Telangana, Andhra Pradesh, Kerala, Tamil Nadu and Karnataka, which fall in the South region, have as many as 195 dealerships. Here, Tamil Nadu emerges strongest with 118 dealers. In the North East region, Manipur, Nagaland, Meghalaya, Arunachal Pradesh, Assam, Tripura and Mizoram together count up for 49 dealerships.
About Maxxis Tyres
Cheng Shin Rubber India Company Limited’s wholly owned subsidiary, Maxxis seizes presence in 6 continents and holds 21 manufacturing facilities alongside 5 Research & Development (R&D) centres across the globe. Maxxis brand caters to its huge customer base scattered across 180 countries worldwide. Maxxis is the largest two-wheeler tyre maker and the ninth largest tyre company in the world.
In the year 2015, Maxxis Rubber India Pvt. Ltd., aka Maxxis India initiated its operations in the country and in 2018 established its first manufacturing facility in Sanand, Gujarat. Stretched over a landscape of huge 106 acres, the Maxxis tyre manufacturing unit holds the production capacity of 20,000 tyres and 40,000 tubes per day. Maxxis’ original equipment manufacturer (OEM) clientele list in India includes biggies like Honda Motorcycle Scooter India (HMSI), Maruti Suzuki, Mahindra & Mahindra (M&M), Tata Motors and Jeep India. Since 2015, as a two-wheeler OEM tyre supplier, Maxxis India is supplying tyres to the national heartthrob automatic scooter, Honda Activa.