1 Million Viewers Adopted Maxxis Tyres As The #TyohaarKaHumsafar This Diwali
#TyohaarKaHumsafar is a special attempt made by the company to create a spirit of festivity with Maxxis Tyres.
- More than 1 million viewers connected with this message within 48 hours of its launch
- This tagline received more than 3.4 million impressions on the Twitter handle
New Delhi, 13th November 2018: Maxxis Tyres, which is a subsidiary of the world’s fastest growing tyre company called Maxxis Group, launched its digital campaign that encapsulates the spirit of this festive season. This marketing campaign hinges on the tagline #TyohaarKaHumsafar that reinforces the point that Movement from One place to another allows us to enjoy this joyous occasion the best and how Maxxis Tyres are making this happen by being your reliable commuting partner.
The latest pan India comprehensive digital campaign was launched on multiple digital platforms on 1st November 2018 with a festive colour called, #TyohaarKaHumsafar. Through this campaign, the company wanted to show how Maxxis tyre is a true partner for people who love to travel this festive season to not only be with their family, but also explore the world. This campaign is launched to reinforce the idea of a reliable companion of their travel through the #TyohaarKaHumsafar campaign.
Speaking on the occasion of launching their new digital campaign for Maxxis tyres, Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said “Our goal is to make touring around the city safer and comfortable for our users in India. Our extensive research and development have garnered trust, not just from the two-wheeler manufacturers and tyre dealers, but also from the end users in a very short time. We have a wide range of tyres in the segment, to deal with different road and weather conditions, geographies and demographics”
On the same occasion, Shradha Agarwal, COO- Grapes Digital commented, “How and when were the two questions we had to find answers for? We noticed a trend. Despite all the convenience of shopping and socializing online; people during festivals actually prefer going places to buy, celebrate and enjoy the festival. This insight became our ‘how’. ‘The when’ was clearly India’s biggest festival marathon, Diwali.”
As a subsidiary of the Maxxis group, which is the world’s fastest growing tyre manufacturer, and the largest manufacturer of two-wheeler tyres as well as being the OEM partner to Honda Motorcycle and Scooter India Private Limited, it is time that Maxxis India, effectively uses the digital space to connect with his customer in a more personal way.
The festive season is incomplete without the journey to the sweet shop, places of worship as well as going to your friend’s places and spend some quality time with your extended family. Through this campaign, Maxxis India has tried to capture the essence of togetherness that this joyous occasion brings to us. The campaign tells how the consumer spends his/her time this festive season from going to different places so that he/she can celebrate this festival with their family and friends.
The concept of this innovative theme of digital campaign received spontaneous support from the audience and it generated more than 3.4M impressions on Twitter handle and connected with more than 1.3M audience. In just 48 hours, the company was able to connect to more than 1M views. During the engagement process of the digital advertisement campaign, the viewers were encouraged to use the hashtag #TyohaarKaHumsafar and tag their family/friend who is a part of their festival celebration. This helped a great deal in projecting the campaign even further; thereby ensuring that it reaches a maximum number of people.
To keep up the interest of the viewer in this digital campaign, different contents related to the festive season were also included. This allowed the hype created around the campaign to sustain for a long time and became a part of the conversation.
About Maxxis Tyres
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd. This is the biggest two-wheeler tyre manufacturer in the world and is credited with being the ninth largest tyre company globally. Maxxis is a big multinational company that is operating in 6 continents and has 21 manufacturing units, along with 5 R&D spread all over the world to serve customers in 180 countries.
The subsidiary of Maxxis Group, called Maxxis India (Maxxis Rubber India Private Limited) started its operation in the year 2015, by building their first manufacturing facility in Sanand, Gujarat, India. This massive facility that is spread across more than 106 acres has a daily production capacity of 20,000 tyres and 40,000 tubes per day. Maxxis is also an OEM tyre supplier to wheelers produced by Honda. It also supplies tyres for the cars manufactured by Maruti Suzuki, Mahindra, Tata, and Jeep in India. Furthermore, Maxxis Rubber India has been contracted as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.