Eurogrip’s Latest Tyre Tech: What’s New for 2025?

If you handle tyres for a dealership chain, a courier fleet, or an OEM purchasing desk, you already know the drill: riders want fresh technology, finance teams want predictable costs, and compliance teams want a greener footprint. Eurogrip, the two-wheeler brand from TVS Srichakra, believes it can tick all three boxes in 2025.

 

This season it isn’t simply refreshing tread patterns; it’s rolling out new compounds, racing-validated carcasses, and a supply story built around bigger global exposure and stricter sustainability targets. Think of 2025 as Eurogrip’s “prove-it” moment – one that may finally move the brand from value pick to first-call option.

 

A Quick Glance at What’s Changed

Before we dig deep, here’s the bird’s-eye summary:

1. Two new adventure tyres – Trailhound STR and Trailhound SCR – graduate from European show stands to Indian and global showrooms.
2. Protorq Extreme wins Motoring World’s 2025 “Tyre of the Year” and bags on-track feedback from the TVS One-Make Championship.
3. Market reach jumps: first U.S. outing at AIMExpo, plus agri/off-highway launches in Poland and Brazil.
4. R&D muscle now runs on a Milan-Madurai loop – digital modelling in Italy, abuse testing in India
5. Plants run 75 % on renewables, pushing Eurogrip into the short list for ESG-driven tenders.

 

Trailhound STR & SCR – Turning Weekend Riders into Confident Explorers

Adventure tyres live a double life: Monday-to-Friday commutes on patchy tarmac, then Saturday detours down a forest service road. Eurogrip splits that mission in two:

Variant	Core Surface	Stand-Out Detail	Rider Pay-Off
STR	Asphalt-first, gravel-capable	Dual-compound tread; harder shoulders, more compliant crown	Smooth lane changes on highways without “saw-tooth” wear at the edge
SCR	Loose dirt, wet clay, broken trails	Softer rubber blend, flexible carcass	“Walk-over” feel on stones and mud, so you stay upright when traction disappears

Why managers notice: customers no longer beg for two wheelsets. One pair of Trailhounds handles 80 % of their year, which shrinks SKUs and saves storage.

Why riders notice: fewer “pucker moments” when pavement ends unexpectedly.

 

Protorq Extreme  –  A Sport-Touring Tyre with a Trophy Shelf

Anyone can print “performance” on a sidewall; winning a trophy is another story. Protorq Extreme grabbed the 2025 Motoring World award by putting a 0-degree steel-belt under its radial construction and then letting racers punish it from June through October in the TVS One-Make series. Riders found two things:

• Consistent feel lap after lap: the carcass resists heat-induced flex, so steering inputs stay predictable.
• Brake hard, exit smooth: quick footprint recovery means fewer “chatter” moments on aggressive corner exits.

For procurement leads, the win matters because the tyre was validated in public, at speed, under scrutiny. Your end customers can watch race footage and see the same tread pattern they’ll buy.

 

Global Show-and-Tell: Why Eurogrip’s Passport Matters to Your Bottom Line

Tyres that never leave home often struggle to win international confidence. Eurogrip tackled that image head-on:

• AIMExpo 2025, Las Vegas: first U.S. booth, full sport-touring and adventure range on display. Dealers from five states placed pilot orders for Protorq Extreme and Bee Connect within a week of the show.
• AGROTECH, Poland & AGRISHOW, Brazil: off-highway tyres drew OEM attention in tractor and combine segments – useful for distributors who straddle motorcycle and farm-equipment channels.

A wider stage means more third-party reviews, broader test mileage, and lower per-unit tooling cost – benefits that eventually flow to the purchasing desk as steadier lead times and sharper pricing.

 

One Page, Five Models: The 2025 Eurogrip Range at a Glance

Model	Segment	Core Tech	Typical Use	Key Business Benefit
Trailhound STR	Adventure-touring	Dual-compound tread; reinforced shoulders	60/40 road-to-trail mix	Versatile SKU – reduces inventory complexity
Trailhound SCR	Light off-road	Soft-compound center; flexible carcass	Gravel, slush, broken tarmac	Better grip on loose ground – fewer customer complaints
Protorq Extreme	Sport-touring/track	0° steel-belt radial; high-silica rubber	High-speed rides, track days	Trophy-backed marketing angle; premium margin potential
Roadhound / Climber XC	Touring / mild off-road	Balanced tread voids; long-wear compound	Daily inter-city runs, mixed terrain	High mileage – lower total cost per km
Bee Connect	Scooter / city	Low-rolling-resistance pattern	Dense urban stop-start	Fuel-saving claim – easy upsell to price-sensitive riders

 

Making the Business Case: How Eurogrip Can Pay Off for You

1. Safety Sells, and Lower Claims Protect Margins
   A dual-compound adventure tyre that holds steady in rain keeps riders off hospital lists and fleets away from insurance hikes. Every incident avoided is pure bottom-line defence.
2. Durability Cuts Operating Expense
   Longer tread life, verified by race mileage and courier fleets, lets you extend replacement intervals. That means fewer service bookings, less downtime, and happier customers who feel they got their money’s worth.
3. Branding Leverage
   A Motoring World trophy and a Vegas trade show appearance give your marketing team ready-made talking points. You’re not pitching an unknown brand; you’re showcasing a tyre with show-floor credibility.
4. ESG Alignment Equals Bid Advantage
   Municipal and corporate RFPs increasingly include sustainability clauses. Choosing a 75 %-renewable tyre supplier supplies an easy check-box in compliance sections – sometimes worth more than shaving another ₹50 off unit price.
5. Supply-Chain Stability
   Spread-out demand from North America, Europe, and South America means Eurogrip keeps molds hot year-round. That steadier manufacturing rhythm reduces the “batch-gap” shortages mid-season buyers dread.

 

Five Next Steps for Decision Makers

1. Request Pilot Sets for your highest-mileage routes – measure wear every 1,000 km and log rider feedback.
2. Check the BRSR or Sustainability Report for documentary proof of that 75 % renewable figure; auditors will ask.
3. Update Tender Specs to allow “steel-belted radial” or “dual-compound adventure” lines – old specs may block these tyres by accident.
4. Coordinate Marketing: leverage award press releases and AIMExpo videos in your local campaigns.
5. Plan Inventory in Clusters: pair Trailhound STR with Protorq Extreme on showroom stands to upsell weekend explorers into performance buyers.

 

Closing Thoughts

Five years ago, Eurogrip was the affordable fallback when premium brands blew the budget. In 2025, it’s positioning itself as a responsible, performance-driven, and globally validated option – one that can sit in the same spreadsheet row as brands twice its age and price.

As a decision maker, your call hinges on three questions:

• Can the product keep our riders upright and confident?
• Will it lower our cost-per-kilometre and boost customer goodwill?
• Does it advance the sustainability narrative stakeholders demand?

 

Eurogrip’s latest catalogue answers each with credible data, a trophy or two, and factory metrics you can audit. That makes 2025 the right season to test, measure, and, if the results hold, roll out at scale.

Ready to put rubber on the road? Eurogrip’s demo sets are rolling out now – time to see if the