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In a recent development, Indian tyre major, CEAT Ltd. has been named as the Official Strategic Timeout Partner of the World’s biggest cricket league, Indian Premier League, popularly called IPL.
The Board of Control for Cricket in India (BCCI) announced on 12th March that it will continue its relationship with CEAT for the next five years. According to Rajeev Shukla, Chairman, IPL, they are happy to have CEAT once again as the Official Strategic Timeout Partner for the VIVO IPL. He also praised CEAT’s support and loyalty towards IPL.
Also present on the occasion was Anant Goenka, Managing Director, CEAT Ltd., he told that the company is excited to announce its five-year deal with the VIVO IPL. Being a global cricketing event, VIVO IPL will help CEAT to improve its presence across the world. As IPL has massive viewership, it will help CEAT to strengthen its brand prominence. He also added that they are looking forward to gaining much in the next five years.
Earlier in 2015, CEAT was appointed as the Official Strategic Timeout Partner of IPL. The mega event is slated to commence from 7th April this year. CEAT, the flagship company of RPG Enterprises is a leading Indian tyre manufacturer with a capacity of 8,000 tonnes per day. The company employs over 8,000 people in India and abroad.
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Image Source: CEAT Tyres
