CEAT Becomes Official Tyre Partner Of Torino FC
One of India’s leading tyre maker, CEAT Tyres has announced that they have inked a two years deal with Italian local football club, Torino FC (a Serie A team). As per the deal, CEAT will now be the official tyre sponsor of Torino FC and will have its presence on the club’s stadium, ticketing services and their website. The company informed that it is eying the huge European market by having such deals. And through this deal, CEAT is looking to improve and expand its brand image in Italy.
Speaking on this deal, CEAT’s Senior Vice President, Nitish Bajaj told that the company has an old relationship with Italy as it has its roots in Turin and it is always a special feeling to be here. On the other hand, a Torino spokesperson told the media that the club is feeling extremely excited about this new partnership as CEAT is among India’s one of the largest tyre manufacturers and has connections with Italy. He further added that the club is looking forward to expanding its brand’s presence across the globe and this partnership is a step towards achieving that goal.
About Torino FC:
Founded in 1906, the club’s original name is Torino Football Club while it is simply referred as Torino FC by fans and media. It has a record of winning the sixth-most major honours (12 total) among all the football clubs in Italy.