Bridgestone To Support Olympic Winter Games of 2018

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The world’s largest tyre and rubber making company, Bridgestone Corporation, said that it is ready to support the staging of the upcoming Olympic Winter Games in the South Korean city of Pyeongchang in 2018. This will be the company’s first Olympic Winter Games as a worldwide Olympic partner, through a variety of products, education and athlete initiatives in South Korea.

Being a part of its Games-time program, besides supporting Team Bridgestone, the company will supply winter tyres for the International Olympic Committee (IOC) vehicles. In addition to this, the company is also proud to support the official Pyeongchang 2018 Education Program so that the games leave a long-lasting positive impact in the host country. It also plans to share its core Olympic message “Chase Your Dream” with the fans and visitors through best marketing efforts in the host country.

As per the statement from Asahiko “Duke” Nishiyama, Executive Vice President and Executive Officer, Bridgestone Corporation – as the countdown to Olympic Winter Games Pyeongchang 2018, the company is proud to demonstrate their commitment to the Olympic Movement, to improve the way people move, live, work and play as per their company’s commitment “Our Way to Serve”. These games will also serve as the step forward in strengthening the company’s brand on a global stage. They are looking forward to showcasing their high performing products and services, their growing business in South Korea and engaging 143,000 teammates worldwide while sharing “Chase Your Dream” message that empowers people everywhere in pursuing their dreams.

Bridgestone Corporation was signed as the official worldwide partner of the IOC in 2014. The 10-year partnership will see Bridgestone serve as a worldwide Olympic partner at the Olympic Winter Games Pyeongchang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games Paris 2024. The partnership also encompasses support for the next 3 Youth Olympic Games.