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India’s top tyre manufacturer Apollo tyres, on Tuesday, unveiled its new brand and corporate website. The main attraction of this new website is that it has a clean uncluttered design and enhanced rich content which enables the browser to navigate easily through various tyre categories and respective brand sites to the corporate site and vice versa.
The new website has been designed to be more user-friendly thus making it convenient for the customers to search tyres. The customers can also easily locate the dealers closest to their area. The website was designed and developed on the basis of a user research conducted and the facelift of the website is in the line with the company’s product / digital communication strategy.
Marco Paraccinai, Chief Marketing Officer, Apollo Tyres has commented on the new facelift that the company has always believed in keeping the customers at the forefront of all the activities. The new friendly website that has been launched is armed with all the enhanced features that will add to the company’s ambition of becoming a global tyre brand soon. He also thanked the company’s partners for creating the website which will surely provide an enriching digital experience to their customers. He also said that very soon the company will launch a refreshed version of Vredestein website on the similar lines.
The new website is equipped with the following features: Â Â Â Â Â Â Â Â
- A smart Tyre finder – Customers who logged on to Apollo’s site can make an informed decision on which tyre is best suited for their vehicle, as they get the suggestion on the right tyre, along with its attributes.
- Dealer Finder – Once the right tyre is chosen, the customers can now easily find the closest dealers in their area. The website helps to drive the traffic to the dealers.
- Personalisation – The website will boost the discoverability of tyres based on user’s behaviour on the website.
- Mobile Adaptability – The site allows for a seamless experience across all devices.
