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Headquartered in Japan, Falken Tyre, at upcoming International Motor Show in Geneva will show its most energy efficient tyre for electric and hybrid vehicles, to be held on 7-19 March 2017. It will also launch its 2017 race car at the Motor Show.
The opening by the Falken will be done with outlining the 2017 motorsport campaign in a short press conference, including a new premium OEM race car and driver line-up to compete in the upcoming Nurburgring. Alongside, the motorsport activities, Falken will also reveal its most efficient tyres, the Ecorun A-A. These tyres are slated to be launched in the European markets later this year. These are the Falken’s first ever A-A tyre that extensively used the Advanced 4D Nano Design, a pioneering technology recently named 2017 Tire Technology of the Year. The company will announce its first to achieve AA grades on the EU tyre label.
As stated by the Stephan Cimbal, Head of Marketing of Falken Tyre Europe – The debut at Geneva will mark another milestone in the automotive tyre industry. Falken through its innovation has become a trusted brand and has been consistently growing and taking challenges for future mobility. It is through the trusting of OEM partners and brand’s product technology, efficiency and customer satisfaction that they are present at such A-level events like Geneva.
