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Chennai based tyre major MRF Ltd. has introduced a new range of luxury and premium range of passenger car tyres. Christened as ‘PERFINZA’, the new line-up is launched keeping in mind high-end automobiles in the country. Renowned South African cricket player and MRF Tyre’s Global brand ambassador, AB de Villiers unveiled the new tyre at the function.
The new range of tyres is developed with a focus on ride comfort and is currently made available in as many as 122 cities nationwide. PERFINZA tyre range will primarily cater to the domestic market and later on will be shipped to the overseas market.
MRF Chairman Mr K M Mammen said, “Getting into these kinds of tyres for a company like us is important because of our size. We should be in every product range and it is a very prestigious thing to be tied up with major automobile companies.”
MRF tyres serves nearly every category of tyres in the country, however it slightly lags with its product range for premium vehicles. But with the rapid ingress of the premium automobiles in India and foray of many foreign premium tyre brands, the tyre mogul had to accelerate its proceedings and enter the premium segment for the introduction of better and more polished products. Moreover, perfection has always been the prime quest for the company and PERFINZA brainchild of that quest.
Mr K M Mammen further said, “Well today we do not specifically make one tyre in one factory. This will be made in more than one factory. There are a lot of backend costs involved. I must tell you we conceptualized this tyre couple of years back.”
On the expansion plans, MRF Tyres Vice Chairman Arun Mammen stated that the company has been continuously upgrading their facilities across the country. As of now, MRF is planning expansion in Gujarat, which will take shape by 2020.
