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Every company starts from zero, but it depends on them how to succeed in establishing themselves not only in the market but also in the hearts of customers. Well, Ralco Tyres’ success is no less than this. They started from making bicycle parts in 1970. Since then more than 40 years have been passed and they have just progressed spreading their arms into automobile sector. With already two production units in service, they are planning to open the third one soon. They have managed to attract the wide customer base in every economic segment.
Headquartered in Ludhiana (Punjab) their presence is felt over in every nook and corner of the country with 31 Branch Offices and more than 5000 dealers and even after sales they stay close to the customers wherever they are located. Apart from Indian customers, Ralco Tyres also cater to the need of global customers. They have showcased their strength in international trade fairs also in countries ranging from United States, Germany and Italy etc.
While talking about their products, it can be divided into 3 broad categories:
a. Bicycles tyres range – Which includes tyres for MTB, BMX, CITY BIKES, SMALL TYRES, HEAVY DUTY RICKSHAW TYRES.
b. Automobiles Tyres Range – Which consists of MOTORCYCLES, SCOOTERS, THREE WHEELERS, TRACTOR and LCV TYRES.
c. Components – Includes CARRIER, CHAIN WHEEL, FRAMES, PEDAL, CHAIN COVER, HANDLE etc.
Their vision speaks of their mission, which includes:
1. To constantly innovate and providing their customers at affordable prices a wide range of tyres,
2. To create a global presence through partnerships,
3. To deliver maximum via corporate social responsibility so as to give back the community their due share.
They have been handed awards not just for their services but also for their CSR initiatives. Awards include Special Exports Award by CAPEPC, National Safety Awards, Best Supply And Quality Champion Awards by OEM.