Pirelli To Distribute Nexen Tyres In Brazil
In a historic deal Chinese tyre major Pirelli has tied up with South Korean Nexen Tyre to distribute its product in the biggest Latin American market. In a recently signed agreement, it was agreed between the two companies that Pirelli’s Brazilian subsidiary would become Nexen’s exclusive distributor of SUV, van and car tyres.

In an official statement Nexen has lauded this “strategic partnership” with Pirelli. They believe this is a good step towards establishing Nexen’s strong image in the Brazilian market. The company, however, ruled out giving any detailed account of how Pirelli is going to handle the distribution in Brazil and how much would be the volume of tyres.
