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The boon of the digital era is upon us and the consumers are just about buying everything online. With the spread of the internet and the affordability and advancement in mobile technology and the pandemic acting as a catalyst, consumers are looking for just about anything online.
Therefore, while tyres may not seem an ideal online purchase, buyers are storming online retailers to buy them.
- Online tyre shopping allows buyers to check out all the tyres of a retailer. They can also compare different tyre brands
- Provides an easy way to find the right tyres for the vehicles based on the car’s make and model without any concern for accuracy
- Many online tyre retailers are providing a buy online and fit offline facility to their customers
From Traditional Tyre Buying to Online Tyre Markets
Following in the footsteps of FMCG retailers, tyre marketers now prioritise sales on e-commerce sites like Tyremarket. Due to advantages like doorstep delivery, installation services, a broader selection of products, aggressive pricing, and warranty options, customers are instantly drawn to online buying. The Global Online Tyres Market, currently valued at USD 2,268 million, is expected to rise at a CAGR of 3.8% till it reaches USD 218,870 million by the end of 2022.
While traditional tyre buying has been the only option for riders, it has many limitations such as –
- Limited Options: Purchasing tyres traditionally entails going to your neighbourhood brick-and-mortar store, which frequently has a small variety of tyre brands and models available.
- Time-consuming: Customers with hectic schedules may find it time-consuming and inconvenient to physically visit various retailers to evaluate prices and available options.
- Lack of Information: Making an informed choice may be difficult for customers if they don’t have access to thorough product information or customer reviews at the time of purchase.
- Higher Costs: Physical tyre retail stores frequently have more overhead costs than online sellers, which could lead to higher tyre prices.
Enter Online Tyre Retailers. Customers in India now have access to speedy delivery, doorstep installation, check-up calls, and other services thanks to prominent online tyre merchants like Tyremarket and businesses like JK Tyre, Apollo, Ceat, and others entering the online sales game.
Why Is Online Tyre Shopping A Game-Changer?
Selecting and buying the right tyre has been tricky. Online tyre shopping platforms give buyers the true platform to judge tyres based on their exclusive requirements.
Also, with the exponential growth of eCommerce platforms and internet-savvy Indian buyers, vehicle owners are more likely to shop for tyres online.
Brands like Ceat are looking at a future where they can leverage the platform for driving business growth as well as for targeted marketing activities and handling service requests.
Let us now dive into a few reasons why you should fulfil your subsequent tyre demand through online retailers –
Convenience
People frequently lack the knowledge and time to visit local tyre stores for the best rates and quality because of hectic schedules. Online tyre shopping offers accessibility around-the-clock, saves time, and offers a large selection, simple comparisons, in-depth information, and customer reviews.
Best Pricing
Customers can shop on any eCommerce platform for the best-quality tyres in their price range thanks to the competition among tyre manufacturers. Additionally, purchasing online cuts out intermediaries, lowers overhead expenses, and provides a variety of other benefits including exclusive discounts and tools for price comparison.
Informed Decision
Online tyre purchasing makes it easier to make educated decisions by giving users access to detailed product information, specifications, and expert reviews. Customers can use interactive tools to choose the best tyre and modify choices to suit their unique requirements. Online consumers have a better chance of choosing the best product on the market by learning from customer feedback.
Customer Support
Online tyre purchasing improves the client experience by offering individualised advice, quick customer service, simple returns, and loyalty programmes. It provides ease, allowing for price comparison and browsing across many stores, resulting in a smooth and enjoyable online buying experience.
Buy The Tyre You Want
Offline tyre purchases are restricted to the selection offered in physical stores, running the risk of disappointment if desired tyres are sold out. Online tyre shopping websites, like Tyremarket, save time, allow for speedy order placing, and ensure the availability of difficult-to-find tyres.
Future Of Online Tyre Sales
The online tyre market has seen remarkable growth and holds a promising future. many tyre makers such as JK tyres have tied up with platforms like Amazon and Tyremarket to sell their range online. Srinivasu Allaphan, the director-sales and marketing of JK Tyres shared – “In the altered normal, customers have become more inclined towards e-commerce due to its contact-free nature from payment to procurement. Our focus is to retail our SMART range of tyres and currently, it is helping us drive 20% of our overall Smart tyre sales which we expect will grow gradually in the coming months,” he added.
Because of the ease, a sizable portion of respondents (60%) preferred to buy tyres online. To appeal to this affluent population, tyre manufacturers are refocusing their efforts online as 80 million millennials are now shopping online. Therefore, it is safe to say that the online tyre market will grow.
Technology will drive tyre sales in the future. Manufacturers have started a new trend in the tyre sector by providing tyres as a product-as-a-service. Instead of paying for the tyres they purchase online, consumers pay for the kilometres they travel. This benefits fleet owners who just pay for actual usage and have the firm handle maintenance tasks.
Product-as-a-service has benefits for the owners of the large fleet of vehicles in the following ways:
- Consumers have to pay for only what they use either per kilometre or per month
- The maintenance responsibility is taken over by the company
- If you don’t use a tyre, you need not pay for it
Conclusion
Online tyre purchasing provides convenience, affordable prices, easy access to a variety of options, and thorough product information. It is a game-changer for the retail tyre market and has strong future potential. The advantages of embracing online tyre buying include simplicity of purchase, better pricing, informed choice, customer assistance, and a larger variety. It is the ideal choice for customers in the digital age.
Wait no more. Buy the right tyres at the right price, online now at Tyremarket.com.
