Spending millions of dollars and men devoting their time dedicatedly in making, promoting, distributing and selling their products, the world’s top tire making company found itself in the same spot as they were before a year ago, being Ranked 1st again. Their global sales of tire-related components were $28.6 billion which is way ahead of Michelin by more than $2 billion, according to Rubber & plastics News.
Tire Business ranks tire makers on the revenue they garnered from the sales of the tires they have manufactured, excluding sales of non-tire products. The position of Bridgestone at the top is further cemented by the ownership it holds in two other companies named as- BRISA/Bridgestone Sabanci Tire Mfg. (in which Bridgestone holds 43% ownership) and Nokian Tyres P.L.C. (in which it holds 15% stake).
Some other points about Bridgestone’s success:
- Bridgestone recently announced that it will soon introduce the Next Generation of its OTR Tire and Rim management Software, TreadStat during MINExpo in Las Vegas.
- Bridgestone showcased its new innovative technology tires with 3 of them making a debut which includes DriveGuard: the tire that keeps you going, whatever the puncture; Bridgestone Dueler A/T 001: the all new tough terrain all-season tire; Control Area Information Sensing (CAIS) technology that is fitted to Blizzak LM001 winter tire. Added to this, Bridgestone was recently appointed exclusive tire supplier for the Aston Martin DB11.
- Bridgestone also recently launched America’s legendary tire brand Firestone with the Firestone FR500 for cars and Firestone Destination LE02 for SUVs, in India. Moreover, the company has completed the construction of its first plant in the Russia/CIS region.
- Bridgestone Potenza S001 will be fitted in Alfa Romeo Giulia with an added reassurance of Run-Flat Technology (RFT). They have also pioneered the development of RFT Tires, offering drivers safety after a puncture which will never leave them stranded.
- In other activities the company was also the official Worldwide Rio Olympics 2016 Partner and as per agreement with the IOC, it will be partnering with them till the 2024 Olympic Games to be held in Tokyo.
Seeing all these achievements one can only guess that much better days are ahead for the company.
Good going Bridgestone!!
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