Maxxis Conducts Dealers Meet In Lucknow, Uttar Pradesh

  • More than 100 dealers across Uttar Pradesh joined Maxxis within this year

  • The company reached its goal of appointing 1000 dealers PAN India

Lucknow, Dec 17, 2018: Maxxis India, which is a subsidiary of one of the fastest growing tyre companies in the world, Maxxis Group, recently organised its first dealers’ meet in Lucknow. More than 55 dealers attended this meet who were briefed on the world-class range of tyres that Maxxis has introduced specially for the Indian market. These tyres are made to perform optimally in the diverse Indian conditions and come with the best warranty policy of the industry and also the transparent claim resolution process that the company follows.

While attending the meet, Mr Bing-Lin Wu, Retail Sales Head, Maxxis India, commented that Uttar Pradesh is one of the most important states for the overall growth of the company and is very important to attain the goal of the company to become one of the largest tyre manufacturers of India. He further added that the state plays a key role in the growth of the auto sector and the company is very happy with achieving their target of onboarding more than a hundred dealers in this year alone. Furthermore, he added that Maxxis India was delighted with the rapid growth of this region and it has become a crucial market for them. He stated that the company has a strong commitment to expanding their reach in the country and have achieved their target of adding more than a hundred dealers in one year alone.

On this occasion, Mr Po-Yu (Jeremy) Hsu, Assistant Vice President, Service, Maxxis India commented that Maxxis has raised the bar in regard to providing benchmarked product quality and customer service worldwide. He further added that this meet gave the company an opportunity to share with their dealer partners the highest service quality that Maxxis strives to achieve in this market. He further clarified that, as the company is expanding its reach all over India, such dealer meets plays a very important role in improving the customer’s overall experience.


The Maxxis dealers meet was led by MTTK Trading, which is the official distributor of Maxxis Tyres in North India and also Maxxis’sub-distributor for the region Wadhwa and Sons. In this meet, the dealers were told about the recent products and solutions offered by the company that includes the 5+1 unconditional warranty on Maxxis 2-wheeler tyres, which is considered as the industry’s best. This is an unconditional warranty where no questions are asked and it applies to all unserviceable and unrepairable tyres. Furthermore, in this meet, other programs related to incentives and schemes provided to the dealers are also explained to the participants.

Maxxis India recently attained its goal of enrolling 1000 dealers by this year. The company is conducting various dealer activities and meets throughout India to connect and strengthen its dealer network. The onboarding of 1000 dealers by the company is a huge task and its successful completion shows Maxxis’ commitment towards becoming one of the major tyre players in the country.  

Maxxis is recognised globally as one of the fastest growing tyre manufacturers in the world with the distinction of also being the youngest top 10 tyre brands worldwide. The company has recognised that India will play a crucial role to fulfil Maxxis’ vision of becoming one of the top five tyre manufacturers globally by the end of 2026. The company opened its first manufacturing plant in India in Sanand, Gujarat in March this year. The company has set a goal of capturing a market share of at least 15% of the two-wheeler tyre market in India within five years.

About Maxxis Tyres

Maxxis is a wholly owned company of Cheng Shin Rubber Ind. Co. Ltd., which is known to be the largest two-wheeler tyre manufacturer and is also credited for being the ninth largest tyre company in the world. The operations of this company are spread globally and have a presence in 6 continents through its 21 manufacturing plants and 5 R&D Centres that help it to serve customers in 180 countries.

The subsidiary of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its operation in India from the year 2015 through its first manufacturing facility in Sanand, Gujarat. This is a huge facility that is spread across 106 acres. This plant can produce around 20,000 tyres and 40,000 tubes per day. Maxxis is an OEM tyre supplier.

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