Solely in Karnataka, nearly 50 dealers on-boarded this year
1000 dealers appointed in India, a milestone recently achieved by the Taiwanese tyre brand
Internationally renowned two-wheeler tyre giant Maxxis recently held dealers’ meet in Bangalore. The major aim of the meet up was to update its tyre dealers on Maxxis’ tyre range designed specifically for Indian conditions alongside they were also briefed about the best in industry warranty procedure and transparent claim resolution process. The meet was attended by 120 tyre dealers under the leadership of biggies like Mr. Rajesh Agrawal of Cherry Agencies Private Ltd., Maxxis’ sub-distributor in Bangalore and Ms. Chattima of KBG Intertrade Private Ltd., Maxxis’ tyre distributor for South India region.
Maxxis India is a part of Maxxis Group, which is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd. Founded in the year 1967, the Taiwan based tyre manufacturer owns several manufacturing units and distribution facilities in more than 180 countries worldwide. One of the world’s fastest growing tyre companies, Maxxis has won many awards globally for high-quality standards, efficiency and innovation.
On the occasion of dealers’ meet in Bangalore, the Retail Sales Head, Maxxis India, Mr. Bing-Lin Wu said, “Fuelled by the robust automobile sales, the tyre market has been witnessing a spur in demand. We have created a steady presence in Karnataka region with a network of around 50 dealer partners and 16 dealers in Bangalore alone. Our objective is to keep the momentum going and capture at least 15 percent of India’s two-wheeler tyre market by the year 2023.”
Assistant Vice President, Service, Maxxis India, Mr. Po-Yu (Jeremy) Hsu, stated, “Maxxis has set high standards in providing benchmarked product quality and customer service globally. Customer focus remains a key driver for all our initiatives and we are committed to delivering to our customers in India the same world-class products and services that they expect and deserve. The meet gave us a great platform to communicate Maxxis’ highest service quality to our dealer partners.”
In the presence of India bound distributors Ms. Chattima (KBG Intertrade Pvt Ltd) and Rajesh Agrawal (Cherry Agencies Pvt. Ltd.), the dealers were presented with details on the latest products and solutions made available by Maxxis in India. They were also made familiar with Maxxis’ two-wheeler tyres’ industry-best 5+1 year unconditional warranty. Under this never heard before unconditional warranty, all the unserviceable and irreparable tyres will be taken back by the company with no-questions-asked. The meet up of the dealers also witnessed the introduction of many dealer-centric incentive programs and schemes.
Of late, Maxxis India achieved the feat of on-boarding 1000 dealers in the country. The company has been organising several dealers’ activities nationwide. In order to become the leading tyre player in the performance bike tyre category in India, Maxxis strives to spread its tyre store network PAN India.
Claimed to be the ninth largest tyre company in the world, Maxxis is the youngest tyre brand to be amongst the top 10. Maxxis Tyres’ global vision is to rank among the top 5 tyre manufactures in the world by 2026. In India, as two-wheeler tyre demand is on surge, the domestic tyre sector will play an important role in accomplishing Maxxis Tyres’ global objective. In March this year, Maxxis India inaugurated its first tyre production plant in Sanand, Gujarat. The company aims to seize a market share of about 15 percent in the next five years in the country’s booming two-wheeler tyre market.
About Maxxis Tyres
A wholly-owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., Maxxis is the largest two-wheeler tyre manufacturer and ranks ninth among the ten largest tyre firms in the world. The Yuanlin, Changhua County, Taiwan headquartered tyre company is present in as many as 6 continents with 21 manufacturing facilities and 5 R&D Centres globally. Maxxis Tyres has its base in 180 countries across the globe.
The subsidiary firm of Maxxis Group, Maxxis Rubber India Private Limited (Maxxis India) launched its India operations in 2015 and inaugurated its first manufacturing facility in Sanand, Gujarat. Spanning in huge 106 acres, the Maxxis facility commands a capacity to produce nearly 20,000 tyres and 40,000 tubes each day. Maxxis Rubber India rose to fame when Honda two-wheeler selected Maxxis as its original equipment tyre supplier to its leading automatic scooter model, Honda Activa in the year 2015.