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A three-day regional conference was held in UAE recently where German automotive and tyre supplier Continental has announced that it has achieved 11% growth in the region during 2016.
The Middle East market is one of the world’s highly contested market where consumers always demand top quality and premium features in every product. Having achieved such a growth rate in 2016, one thing has become clear that Continental has made its presence felt among consumers with its quality tyres.
As part of their 2017 outlook, Continental has announced that they will be opening 58 new retail outlets throughout the region. There will be an increase in the number of staff members too alongside new products to be designed specially keeping in mind the demands of the region. The company will also invest in the enhancement of its storage and distribution capacities.
According to Jose Luis de la Fuente, MD of Continental Middle East, since opening its headquarters the Middle East in 2015, the company has strengthened itself with time. And the planned launch in the year 2017 will give the company a platform for future growth. For Continental, the Middle East region is a very important market for expansion and capitalisation in the near future due to the region’s potential.
