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CEAT Introduces An Ultra-High-Performance Tyre – The SportDrive, In India

CEAT Introduces An Ultra-High Performance Tyre SportDrive,

CEAT Ltd., India’s premier tyre producer, has introduced its ultra-high-performance tyre collection for the luxury class in India, CEAT SportDrive and CEAT SportDrive SUV. The tyre, which was initially launched in the European market in 2017, has been tailored to Indian road conditions.


CEAT’s SportDrive tyres are particularly designed to meet the needs of luxury cars and SUVs in the Indian automotive industry. The SportDrive has been meticulously designed to provide improved control and comfort. Its asymmetric tread pattern featuring MRC technology provides great stability while turning and accurate steering control at high rates of speed, while the innovative tread technology aids in noise reduction, resulting in a more enjoyable driving experience. The dual silica compound of the tyre guarantees great road grip in both wet and dry situations.


Mr. Arnab Banerjee, Chief Operating Officer (COO), CEAT Tyres Ltd, commented on the introduction, saying, “the debut of CEAT SportDrive and CEAT SportDrive SUV tyres in India represents our foray into the luxury tyre category, meeting a long-standing desire of our clients.” The tyre has performed exceptionally well in European markets and has now been tailored to Indian road and weather conditions. It is another step forward in our attempts to make transportation safer and smarter on a daily basis by allowing luxury automobile customers in India to combine their passion with the dependability of SportDrive.


The CEAT SportDrive range is available in 11 sizes for rim diameters ranging from 17 to 19, covering a wide range of premium passenger car models such as the Volvo S90, Jaguar XF, Audi A8, Volkswagen Tiguan Q5, MINI Cooper, Mercedes-Benz CLA Class, Mercedes-Benz C-Class, Mercedes E-Class, BMW 1 Series, BMW 3 Series, BMW 5 Series and others.

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