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Hankook Tyre Brand Overview

The Seoul-based South Korean tyre maker Hankook Tyre is rated as the 7th largest tyre maker in the world. “Hankook”, which in the Korean language literally means ‘Korean tyres’ was established in the year 1941 as Chosun Tire Company. Later in 1968, it was renamed to Hankook Tyre Manufacturing. The company started its export business in the year 1962 with exports to Pakistan for the first time. Hankook commenced its first Middle East branch in Kuwait in the year 1976, whereas the United States branch was set up four years later. Hankook came into limelight when it earned the prominent E-mark Certification from the Economic Commission for Europe for their technological research centre in Korea in 1982.

The decade between 1990 and 2000 saw a huge turn around as the tyre firm managed to foray into the foreign original equipment (OE) tyre market and went into the agreement with auto mogul Volkswagen for the supply of OE tyres. In the later years, it also got associated with Audi as an OE supplier. In order to revamp its brand strategy worldwide, Hankook in the year 2004 initiated the ‘Driving Emotion’ campaign. The tyre company that sticks to its mission of ‘contributing to the advancement in driving’ is the most admired brand in Europe and Gulf. Across the globe, Hankook owns a total of 8 large-scale production facilities with three in China, two in Korea and one in United States, Hungary and Indonesia.

Besides, the global flagship brand, Hankook, the company has got many sub-brands under its umbrella that caters to the diverse needs of various segments. Including Hankook, there are in all four tyre sub-brands namely Laufenn, Aurora and Kingstar. For the Indian tyre market, Hankook tyres are manufactured with international quality standards. The company has got nearly 80 ISI mark tyres in the market. Hankook tyres are aimed at performance cars and premium SUVs and hence the dealers are strategically located in all key locations in the country.

Hankook Car Tyres

The radial passenger car tyres by Hankook are offered with lower flatness ratio, superior starting and controllability alongside ideal safety characteristics. These tyres are best suited for highway and long route usage. Be it all-season tyres or summer and winter tyres, the carcass and belts infused in the Hankook car tyres are made out of steel. The tyres carry high rigidity of tread that ensures better cornering and low rolling resistance. The car tyre range includes Hankook Ventus S1 Noble2, Hankook Ventus RS4, Hankook Ventus S1 Evo2, Hankook Ventus V12 Evo2, Hankook Ventus V2 Concept2, Hankook Enfren Eco, Hankook Kinergy Ex, Hankook Kinergy Eco, Hankook Ventus Prime2, Hankook Ventus V12 Evo, Hankook Ventus S1 Evo, Hankook Kinergy 4S, Hankook Optimo 4S, Hankook Ventus Prime3 and Hankook Ventus RS3. Moreover, the winter specific range comprise of Hankook Winter i’Pike RS, Hankook Winter i’cept iZ, Hankook Winter i’cept RS, Hankook Winter i’Cept Evo, Hankook Winter i’Pike and Hankook Winter i’cept Evo2.

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Hankook SUV Tyres

The premium Sports Utility Vehicle (SUV) tyres offer an excellent balance between wet and dry performance. The SUV tyre range includes tyres for aggressive all-terrain driving, summer and winter or snow driving. The high-performance SUV tyres from Hankook provide improved durability and internal anti-abrasion qualities, which result in perfect control under any weather condition. Some of the popular Hankook tyres in the SUV category in India are Hankook Ventus S1 Evo2 SUV, Hankook Dynapro HP2, Hankook Dynapro AT-M, Hankook Dynapro MT, Hankook Vantra LT, Hankook Winter i’Pike LT, Hankook i’Pike RW11, Hankook Dynapro i’Cept and Hankook Winter RW06.

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As per your requirement, you can buy Hankook tyres online at Tyremarket.com. Besides purchasing tyres you can also compare Hankook tyre prices with other rival tyre brands on Tyremarket.com.