Michelin North America Takes Its Tyre Business Online

Keeping track of today’s online business world and the necessity to have an online presence, Michelin North America has launched online sales of tyres. As of now, the service will cater to the Southeast part of the USA. The company will sell tyres through “MichelinMan.com”. According to the company the aim is to provide customers with an experience where they can browse, choose, and order tyres effortlessly online. In addition, they can also ask for installation of these tyres from Michelin’s local service partners.

Scott Clark, COO, said that as Michelin doesn’t have any retail stores of its own so it gives primacy to its relationship with the dealers. Keeping this in mind the company is focussed not to affect their business while at the same time providing better solutions to its customers by offering them online tyre buying opportunities.

Further, it is worth mentioning that when an order is placed and installation is scheduled by the customer the tyres will be delivered to the service provider who then will deliver them to the customer as per geographic proximity. This way the dealers too will have a role in the whole process of online buying experience.

In a major development in early 2016, Michelin BFGoodrich has already started offering online tyre buying services. The plans are to geographically expand both MichelinMan.com and BFGoodrichTires.com by the mid of 2017.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more