Goodyear All-Season Tyres Completes 30-years

Since Goodyear Tyres has introduced its first all season tyre, the Tiempo, the tyre manufacturer will be entering into its fourth decade of manufacturing services next year. To celebrate this success the tyre maker has partnered with artist and inventor Dominic Wilcox to reinvent typically one season items and make them fit-for-purpose all year round. In addition to celebrating its anniversary, the tyre maker will also raise awareness of its investments in innovations for their product segment. The outcome of this partnership between the tyre maker and the artist which includes solutions for skateboards, barbeques and convertible cars.

As per the views shared by Martijn De Jonge, Brand Director of the Consumer PBU EMEA at Goodyear, he said that the Goodyear is driven by innovations and is exploring new opportunities. He further added that working with Dominic will bring innovations to other objects.

Goodyear’s Tiempo, an unknown concept upon its launch then, was hailed as a tyre that ‘does it all’ which has made the sales strong. The first generation Vector Tyre was introduced in 1985, and with the growing consumer demands in the recent years clubbed with constant innovation has pushed all-season tyre variants to record high levels across the markets.

According to Goodyear, the all season tyre market accounts for 5 percent of all tyres sales across Europe. This segment has achieved high double growth since 2012 and double-digit growth in 2014 – 2015. Goodyear’s own research suggest that by 2020, this segment will account for 10 percent of all sales, with sales-boosting up in the regions which get mild winter without regular sub-zero temperatures, but they still experience conditions such as light snow and ice.

Goodyear opined that with the changing weather conditions there is an increase in the demand of the tyre that can cut cost, which in turn have made all season tyres an appealing product. These are most appalling, particularly to the low mileage second-hand cars. According to De Jonge, there is a widespread knowledge in Europe about what all-season tyres can offer and due to its feasibility there has been an increase in the demand for all-season tyres across the European continent and this demand will increase further in next five years. There has been a growing awareness of the importance of having those tyres which can handle unpredictable changes between wet and dry conditions, sudden temperature changes and can even cope with snow.

Although there are many tyre makers in the markets selling all-season products, but Goodyear’s current All Seasons Vector range continues to win laurels from many independent tests and from OEM manufacturers as shown in the latest all season test carried out by Auto Express magazine, where Goodyear took top honours with the Vector 4Seasons Gen-2 and has been described as “a balanced tyre with excellent performance in all circumstances.”

As concluded by De Jonge that the market for all-seasons will only continue to grow and Goodyear will continue to invest in this segment with a full portfolio of all season products.