Nexen Tire Expands Partnerships for ’18 Winter Olympics

Nexen Tire Corporation which is based in Seoul, South Korea is now looking to cash on its image by having the presence in the ‘Winter Olympics’ in 2018 to be held in Pyeonchang, South Korea through partner shipping with the snowboarding publications – Snowboarder Magazine and SuperPark. Not only these two magazines, but also by further expanding its sponsorship opportunities.

This month, Nexen will be officially sponsoring the 2016-2017 winter sports season, thus sponsoring World Cup and Championship events. The events of sponsorship include Speed skating, Snowboard/ski, Big Air World Cup and the FIS Ski Jumping World Cup, as well as the World Cup and the World Championship on bobsleigh and skeleton events. All these sponsored events could help the tire maker to grow its brand beyond a boundary and will also help in strengthening and growing closer bonds with the action sports lifestyle.

The efforts that the South Korean tire maker is putting in includes a diverse strategy such as television commercial, magazine advertisements, out-of-home advertisements, hospitality programmes for customers and sales promotion through tickets for matches. Nexen is based on these devices to spike up the awareness of the brand and to promote the sale of the winter products.

The headquarter of Nexen Tire is in Yangsan, which is located just a few hours away from Pyeonchang, which is the host city of 2018 Winter Olympics.

About the company – 

Nexen Tire Corporation is a famous South Korean tire manufacturing company that has been serving the industry for more than 7-decades now. Company’s slogan reflects their thinking “Next Century Tire”.

Author: Ankit verma

My need for speed began at a very early age and I realised this as soon as I got my first bicycle at the age of 8. When all the other kids would break downhill I would pedal harder just to go faster and enjoy the thrill. Adding to my interest for speed, I grew engrossed in the working mechanics of two wheelers thanks to my father as he is a hydraulic mechanic and would take me along with him on his repair sessions. Eventually I became familiar with the tools and basic technical concepts of two wheelers.Super sport and sport tourers are more of my liking and the sparks to these flames were ignited the first time I experienced the maddening power of a Yamaha YZF R1. I was just 14 years old at the time and got to ride as a pillion with an older acquaintance. This one short ride influenced my every decision in terms of the bikes I want to own. As of today I’m 26 years old and a proud owner of a Yamaha Fz15 version 2.0 and a Kawasaki Ninja 650 2014 model having clocked a decent 30k Kms only while touring, waiting to clock 1000s more as riding makes me feel whole again after enduring the dismal routines of life. Read more