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Indian Auto Expo is one such vital platform that any automobile or related brand, be it budding prominent, would like to make the most out of it. Following the same lines, domestic and international tyre makers too tried their best to catch the eye of the spectators at the 2018 Auto Expo held at Greater Noida, Uttar Pradesh. So let’s take a look at the showcasing of the leading tyre manufacturers at the biennial auto event.
JK Tyre
JK Tyre & Industries Limited was present at the Hall No. 5 displaying its Blaze series of tyres. The new range of premium tyres sport innovative groove pattern and are equipped with hybrid technology. The racetrack tested Blaze tyres are manufactured for the Bajaj Pulsar 220 and Royal Enfield range of motorcycles. Moreover, at the Hall No.1 the major crowd puller was a 12-feet high tyre manufactured by JK Tyres, which the company claims to be the largest tyre in the country.
Other attractions included JK Tyre Ranger Off-road Experience Zone at Gate No. 11-12, which exhibited JK Tyre’s premium range of Ranger Tyres specifically developed for today’s SUVs.
TVS Tyres
TVS Srichakra aka TVS Tyres, the home-grown tyre manufacturer and exporter of two-wheeler and three-wheeler tyres and off-highway tyres displayed many new products belonging to their portfolio. In addition to other products TVS also showcased two-wheeler tyre range comprising of ‘Protorq’, the performance radial tyre designed for premium high-end motorcycles in the country. TVS Protorq tyre is the inaugural presentation in the motorcycle radial tyre segment.
MRF Tyres
Chennai based tyre giant, MRF Tyres also marked its fruitful presence at the 14th edition of Auto Expo. The well-known tyre brand exhibited the special showcasing of its product line-up. At the uniquely designed MRF stall, visitors mostly spend their time learning about how to get best from a tyre. Besides this awareness discourse, MRF Tyres also organised many exciting activities to keep the visitors engaged throughout the day.
Goodyear Tyres
US-based multinational tyre giant, Goodyear presented innovation at its best at the Indian Auto Expo 2018. Goodyear showcased its most innovative and futuristic offering till date in the form of “Eagle-360” tyre, a round/ball-shaped tyre. Developed keeping in mind autonomous mobility, the Goodyear Eagle 360 promises better manoeuvrability, connectivity and biomimicry. The spherical-shaped tyre can move in any direction (back and forth; and sideways) ensuring optimum passenger safety and control while driving. Moreover, its ball-shaped design can eliminate parking issues on busy city streets. Each tyre is embedded with sensors that report about the weather and road condition via a control panel.
In addition to the attendance of tyre brands, Automotive Tyre Manufacturers’ Association (ATMA) was also present at the Hall 8 of the Auto Expo 2018 with its Tyre Safety awareness initiative. The ATMA Tyre Safety Pavilion attracted huge visitor crowd. There were a host of activities conducted at the ATMA pavilion that comprised of tyre safety quiz called “How Tyre Smart You Are”, distribution of safety booklets along with one-on-one interaction with visitors on ‘How to improve tyre safety’ etc. Another vital thing that turned heads of the spectators was a series of short animated movies presenting day-to-day scenarios and ending up with a message on tyre safety.
ATMA members Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama also participated in the Tyre Safety campaign.
