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The creative mandate for JK Tyres and Industries, is been bagged by the Dentsu One, the full-service creative agency of Dentsu Aegis Network. It got tough competition in the multi-agency event from other famous agencies such as Law & Kenneth, Contract India, and McCann World Group India.
Now as part of this mandate the Dentsu One will look into the launching JK Tyre’s two-wheeler tyres across various platforms like, print, out-of-home advertising, television commercial, radio, digital and activations. Welcoming the Dentsu Team aboard Vivek Kamra, President – India Operations, JK Tyres and Industries, appreciated the ideas came to them. He conveyed his happiness on the occasion and told that Dentsu One will communicate JK Tyre’s key brand attributes to the people through effective and creative campaigns.
Titus Upputuru, National Creative Director, Dentsu One, also expressed happiness on behalf of his company for their new success. He was of the view that JK Tyre is a great platform to showcase their potential and make a difference through powerful creative communication.
