A brand ambassador is generally a famous face whom the viewers can relate with. Indian cricket star Virat Kohli being the captain of the Indian cricket team represents the aspirations, ambitions and dreams of the millennial population of India. Thanks to cricket’s status as a religion, Virat Kohli cements his place as the numero uno in ‘brand endorsement.’ He is the brand ambassador of twenty-one brands of vehicles, shoes, apparel, snacks, health, food etc.
The dashing cricketer has proved his métier in his professional domain which leads him to be featured among the world’s hundred highest-paid athletes. According to several reports, Virat Kohli charges Rs 4.5-5 crore per day for endorsement.
Let’s check out some of the popular brands endorsed by Virat Kohli.
Virat Kohli endorses those brands he genuinely has faith in. And Virat has no qualms about showing his liking for Audi. A self-professed car geek that Kohli is, his car collection has Audi models such as R8, Q7, A8 among others.
Manyavar, the premium brand for men’s traditional wear roped in Virat Kohli as its official ambassador in 2016. The aftermath of Virat’s wedding with Anushka Sharma saw the spectacular rise of Manyavar as the most-popular brand for festivals and weddings.
Virat Kohli’s new brand One8 has been launched in collaboration with German sports brand Puma. Puma will assist the One8 with product, design, communication and retail for the new collection of footwear, apparel and accessories.
Virat Kohli was signed as the brand ambassador of Wrogn, a premium clothing brand in 2015. Kohli is the co-founder of the brand along with Universal Sportsbiz (USPL).
Tissot, the Swiss fashionable watch brand has Virat Kohli as its brand ambassador. The opulent brand is nestled in Le Locle flanked by the Swiss Jura Mountains. Tissot has been selected as the Partner and Official Timekeeper of FIM World Superbike, FIBA, MotoGPTM, RBS 6 Nations Rugby, AFL and the World Championships.
Uber officially appointed Virat Kohli as its Brand Ambassador in March 2018. Kohli, in his own right as the brand ambassador, has been the part of the marketing team and the initiatives centred around brand positioning of Uber India.
Virat Kohli has been the face of the brand for MRF Tyres for several years now. The company renewed Kohli’s contract in 2017 for the next eight years. Moreover, the Indian cricket team captain uses the bat sponsored by MRF Tyres during international tournaments.
Many are of the view that Virat is very amiable, mixes freely with the masses and has a huge fan base in the social media platforms. Kohli has over 37 million fans on Facebook. His profile is followed by more than 25 million on Instagram and 27 million on Twitter.
As of now, Kohli has already toppled international superstar athletes like Sergio Aguero and NovakDjokovic in the matter of earnings.According to the cricketer’s biographer Vijay Lokapally, Kohli’s image resonates with the youth force of the country. Kohli follows an extensive fitness regime which empowers him to be very consistent on the field as regards to his performance.
Virat’s personality is a mixture of fearlessness, temperamental, frankness and controversial to a great extent — typical of a youth icon whose presence appeals to the young generations of the country. Give a shout in the comments sections if you are a fan of a Virat Kohli. Also, do let us know the Virat-brands which you utilize.