{"id":6966,"date":"2018-10-15T09:39:08","date_gmt":"2018-10-15T04:09:08","guid":{"rendered":"https:\/\/www.tyremarket.com\/tyremantra\/?p=6966"},"modified":"2018-10-15T09:50:05","modified_gmt":"2018-10-15T04:20:05","slug":"hankook-tyre-wins-2018-idea-award-news","status":"publish","type":"post","link":"https:\/\/www.tyremarket.com\/tyremantra\/hankook-tyre-wins-2018-idea-award-news\/","title":{"rendered":"Hankook Tyre Wins 2018 IDEA Award"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-722 size-full\" src=\"https:\/\/www.tyremarket.com\/tyremantra\/wp-content\/uploads\/2016\/06\/hankook-logo-new-Cropped-e1471856168772.jpg\" alt=\"Hankook Tyre Wins 2018 Idea Award\" width=\"729\" height=\"410\" \/><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.tyremarket.com\/tyremantra\/category\/news\/\" target=\"_blank\" rel=\"noopener\">READ TYRE INDUSTRY NEWS HERE<\/a><\/strong><\/p>\n<p>The South Korean tyre manufacturing giant, <strong><a href=\"https:\/\/www.tyremarket.com\/6\/Car-Tyres\/Hankook\" target=\"_blank\" rel=\"noopener\">Hankook Tyre<\/a><\/strong>, recently won 2018 IDEA award for its Kinergy AS ev, a tyre specially made for electric vehicles. This tyre was recognised as the winner in the International Design Excellence Awards (IDEA) 2018 in the automotive and transportation category. This year\u2019s event was held in the US city of New Orleans.<\/p>\n<p>Hankook Tyre in the previous ceremonies of IDEA awards has won many awards for its futuristic concept tyres. The tyre manufacturer was a bronze winner in the year 2015 and the finalist in 2017. However, this is for the first time, Hankook Tyre has received an award for a mass production model at IDEA.<\/p>\n<p>The Kinetic AS ev tyre offers hyper low noise environment which is optimised for electric vehicles. Decent handling and excellent driving comfort make\u00a0it a high-performance passenger tyre. The Kinergy AS ev tyre has a block design similar to that of electric circuits and has a customised electrical vehicle sidewall design for better aerodynamic performance.<\/p>\n<p><strong><a href=\"https:\/\/www.tyremarket.com\/tyremantra\/tyre-brand-history\/hankook\/\" target=\"_blank\" rel=\"noopener\">Hankook<\/a><\/strong> has employed several technologies to reduce noise that includes a special technology that optimises the pitch arrangement to reduce a certain frequency that persists while driving. Another technology employed is an aramid hybrid reinforcement belt meant for e-vehicles so as to minimize tread block distortion when navigating direction. This way the tyre is able to maintain optimum grip thus offering better handling and stability.<\/p>\n<p>Hankook tyre received the award in recognition to the company\u2019s design philosophy and its potential to lead the future driving environment. The Korean tyre maker is planning to continue to focus on the active development of innovative designs to retain its status as a leader in the tyre industry.<\/p>\n<p>The IDEA award is given by Industrial Design Society of America and is recognized all over the world as one of the top awards in the designing field. It is one of the top three design awards in the world along with the \u2018Red Dot Design Award\u2019 and \u2018iF DESIGN AWARD\u2019. The entries for the IDEA awards are closely evaluated on multiple parameters such as design innovation, aesthetics, corporate social responsibility (CSR) and user experience &amp; benefit so as to choose the winners in each category.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>READ TYRE INDUSTRY NEWS HERE The South Korean tyre manufacturing giant, Hankook Tyre, recently won 2018 IDEA award for its Kinergy AS ev, a tyre&#8230;<\/p>\n","protected":false},"author":4,"featured_media":722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Hankook Tyre Wins 2018 IDEA Award - Tyre Industry NEWS<\/title>\r\n<meta name=\"description\" content=\"The South Korean tyre manufacturing giant, Hankook Tyre, recently won 2018 IDEA award for its Kinergy AS ev, a tyre specially made for electric vehicles.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.tyremarket.com\/tyremantra\/hankook-tyre-wins-2018-idea-award-news\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Hankook Tyre Wins 2018 IDEA Award - Tyre Industry NEWS\" \/>\r\n<meta property=\"og:description\" content=\"The South Korean tyre manufacturing giant, Hankook Tyre, recently won 2018 IDEA award for its Kinergy AS ev, a tyre specially made for electric vehicles.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.tyremarket.com\/tyremantra\/hankook-tyre-wins-2018-idea-award-news\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Tyremarket : Tyre News, Review &amp; Guide\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tyremarketindia\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-10-15T04:09:08+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2018-10-15T04:20:05+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.tyremarket.com\/tyremantra\/wp-content\/uploads\/2016\/06\/hankook-logo-new-Cropped-e1471856168772.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"729\" \/>\r\n\t<meta property=\"og:image:height\" content=\"410\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Ankit verma\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@tyremarketindia\" \/>\r\n<meta name=\"twitter:site\" content=\"@tyremarketindia\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ankit verma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/\"},\"author\":{\"name\":\"Ankit verma\",\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/#\\\/schema\\\/person\\\/622e94976c8daee44e969fe0577d2380\"},\"headline\":\"Hankook Tyre Wins 2018 IDEA Award\",\"datePublished\":\"2018-10-15T04:09:08+00:00\",\"dateModified\":\"2018-10-15T04:20:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/\"},\"wordCount\":375,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/hankook-logo-new-Cropped-e1471856168772.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/\",\"url\":\"https:\\\/\\\/www.tyremarket.com\\\/tyremantra\\\/hankook-tyre-wins-2018-idea-award-news\\\/\",\"name\":\"Hankook Tyre Wins 2018 IDEA Award - 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