{"id":4444,"date":"2017-08-06T10:43:09","date_gmt":"2017-08-06T05:13:09","guid":{"rendered":"http:\/\/www.tyremarket.com\/tyremantra\/?p=4444"},"modified":"2017-08-14T13:09:23","modified_gmt":"2017-08-14T07:39:23","slug":"jk-tyre-digital-initiative-launched-rural-india","status":"publish","type":"post","link":"https:\/\/www.tyremarket.com\/tyremantra\/jk-tyre-digital-initiative-launched-rural-india\/","title":{"rendered":"JK Tyre Launches Digital Initiative For Rural India"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-983 size-full\" title=\"Buy JK Tyres Online In India\" src=\"https:\/\/www.tyremarket.com\/tyremantra\/wp-content\/uploads\/2016\/07\/JK.jpg\" alt=\"Buy JK Tyres Online In India\" width=\"729\" height=\"410\" vspace=\"18\" srcset=\"https:\/\/www.tyremarket.com\/tyremantra\/wp-content\/uploads\/2016\/07\/JK.jpg 729w, https:\/\/www.tyremarket.com\/tyremantra\/wp-content\/uploads\/2016\/07\/JK-300x169.jpg 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>India\u2019s indigenous tyre maker,<strong>\u00a0\u00a0<\/strong><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.tyremarket.com\/tyremantra\/tyre-brand-history\/jk-tyre\/\" target=\"_blank\" rel=\"noopener noreferrer\">JK Tyre &amp; Industries Limited<\/a><\/strong><\/span>\u00a0has launched a unique initiative called \u201cJagruti Se Pragati\u201d for the rural population of India. As part of their initiative to help farmers connect with agriculture experts and scientists, a mobile unit, furnished with webcast based conferencing tools, touch screen technology and virtual reality technology is on a tour of North Indian villages in the states of Uttar Pradesh and Haryana.<\/p>\n<p>Through the use of virtual reality technology, JK Tyre is giving a step by step demonstration of the whole tyre making process to the people. The company is hopeful that this will help them get more confidence from the customers who are already using JK tyres and now can get to know the entire tyre making process.<\/p>\n<p>According to the company sources, there are 10 mobile units, which would cover about 1,000 villages in a month. The initiative is being welcomed by the farmers as they have shown a keen interest in it. Moreover, it is worth mentioning that the main objective of \u201cJagruti Se Pragati\u201d is to encourage farmers to utilize new technologies or the betterment of their crop and yield. Also, through this initiative farmers would get to know about keeping their tractor tyres in healthy condition.<\/p>\n<p>Vikram Malhotra, Marketing Director, JK Tyre was of the view that Jagruti Se Pragati initiative reflects the company\u2019s commitment to serve the distant corners of India. It also shows JK Tyre\u2019s resolve to touch every section of society in the country with its products and services.<\/p>\n<h4 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.tyremarket.com\" target=\"_blank\" rel=\"noopener noreferrer\">BUY JK TYRES ONLINE IN INDIA | CLICK HERE<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s indigenous tyre maker,\u00a0\u00a0JK Tyre &amp; Industries Limited\u00a0has launched a unique initiative called \u201cJagruti Se Pragati\u201d for the rural population of India. As part of&#8230;<\/p>\n","protected":false},"author":5,"featured_media":280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[1336,2036,2855,2921,2927,1784,1428,1337,1763,2922],"class_list":["post-4444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-buy-jk-tyres","tag-buy-jk-tyres-online","tag-buy-jk-vectra-tyre-online","tag-jagruti-se-pragati","tag-jk-tyre-digital-initiative","tag-jk-tyre-news-2017","tag-jk-tyres-india","tag-shop-jk-tyres-online-at-best-prices","tag-tyre-news-2017","tag-vikram-malhotra"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>JK Tyre Launches Digital Initiative For Rural India<\/title>\r\n<meta name=\"description\" content=\"JK Tyre Digital Initiative News | India\u2019s indigenous 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