{"id":2269,"date":"2016-12-14T13:48:32","date_gmt":"2016-12-14T08:18:32","guid":{"rendered":"http:\/\/www.tyremarket.com\/tyremantra\/?p=2269"},"modified":"2023-08-03T18:00:04","modified_gmt":"2023-08-03T12:30:04","slug":"apollos-new-brand-corporate-website-launched","status":"publish","type":"post","link":"https:\/\/www.tyremarket.com\/tyremantra\/apollos-new-brand-corporate-website-launched\/","title":{"rendered":"Apollo\u2019s New Brand and Corporate Website Launched"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">India\u2019s top tyre manufacturer <a href=\"https:\/\/www.tyremarket.com\/Apollo-Car-Tyres\"><strong>Apollo tyres<\/strong><\/a>, on Tuesday, unveiled its new brand and corporate website. The main attraction of this new website is that it has a clean uncluttered design and enhanced rich content which enables the browser to navigate easily through various tyre categories and respective brand sites to the corporate site and vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new website has been designed to be more user-friendly thus making it convenient for the customers to search tyres. The customers can also easily locate the dealers closest to their area. The website was designed and developed on the basis of a user research conducted and the facelift of the website is in the line with the company\u2019s product \/ digital communication strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marco Paraccinai, Chief Marketing Officer, Apollo Tyres has commented on the new facelift that the company has always believed in keeping the customers at the forefront of all the activities. The new friendly website that has been launched is armed with all the enhanced features that will add to the company\u2019s ambition of becoming a global tyre brand soon. He also thanked the company\u2019s partners for creating the website which will surely provide an enriching digital experience to their customers. He also said that very soon the company will launch a refreshed version of <a href=\"https:\/\/www.tyremarket.com\/Vredestein-Car-Tyres\"><strong>Vredestein<\/strong><\/a> website on the similar lines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new website is equipped with the following features: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>A smart Tyre finder \u2013<\/b><span style=\"font-weight: 400;\"> Customers who logged on to Apollo\u2019s site can make an informed decision on which tyre is best suited for their vehicle, as they get the suggestion on the right tyre, along with its attributes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Dealer Finder \u2013<\/b><span style=\"font-weight: 400;\"> Once the right tyre is chosen, the customers can now easily find the closest dealers in their area. The website helps to drive the traffic to the dealers.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Personalisation \u2013<\/b><span style=\"font-weight: 400;\"> The website will boost the discoverability of tyres based on user\u2019s behaviour on the website.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mobile Adaptability \u2013<\/b><span style=\"font-weight: 400;\"> The site allows for a seamless experience across all devices.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s top tyre manufacturer Apollo tyres, on Tuesday, unveiled its new brand and corporate website. The main attraction of this new website is that it&#8230;<\/p>\n","protected":false},"author":3,"featured_media":824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[4],"tags":[357,453,892,1245,894,1102,385],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apollo-tyres-2016","tag-apollo-tyres-news","tag-apollo-tyres-online","tag-apollo-tyres-website","tag-buy-apollo-tyres-online","tag-tyre-industry-2016","tag-tyre-industry-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Apollo Tyres News : New Brand and Corporate Website Launched<\/title>\r\n<meta name=\"description\" content=\"The main attraction of this new website is that it has a clean uncluttered design and enhanced rich content which 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