{"id":353,"date":"2016-07-27T12:42:51","date_gmt":"2016-07-27T07:12:51","guid":{"rendered":"http:\/\/tyremarket.com\/tyremantra\/?page_id=353"},"modified":"2016-09-13T16:14:48","modified_gmt":"2016-09-13T10:44:48","slug":"michelin-tyres","status":"publish","type":"page","link":"https:\/\/www.tyremarket.com\/tyremantra\/tyre-brand-history\/michelin-tyres\/","title":{"rendered":"Michelin Tyres"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Michelin Tires &#8211; &#8220;A Better Way Forward&#8221;<\/strong><\/p>\n<p>There\u2019s hardly a name in the tire manufacturing world that\u2019s as famous and reputable as the name of Michelin. Born in France\u2019s Clermont-Ferrand Michelin is among the world\u2019s top 3 tire brands. It is a direct competitor of Bridgestone and Continental. The company owns many other tire brands such as:<\/p>\n<p>\u25cf Tigar<br \/>\n\u25cf Kleber<br \/>\n\u25cf BFGoodrich<br \/>\n\u25cf Riken<br \/>\n\u25cf Kormoran<br \/>\n\u25cf Uniroyal<\/p>\n<p>Today, Michelin has a presence in 170 countries across 6 continents. They have over 0.12 million employees with 68 production plants in about 17 countries. The group also maintains Technology Center to serve Europe, Asia and North America. There specialties include lifestyle products, motorsport, tires, Michelin solutions, mobility services, Michelin engineering and services. Moreover, they make tires for almost every kind of vehicle ranging from space shuttles and airplanes to farm trucks.<\/p>\n<p>They have been on the forefront when it comes to bringing innovations to tire manufacturing. Moreover, Michelin have pioneered pneurail (tires that works on railway tracks), radial tires and removable tire to name a few.<\/p>\n<p>Their resolve to give best quality products to the customers can be guessed by the fact that they maintain their own testing facility. Located in Laurens, South Carolina this large facility has 12 tracks for testing tires under severe conditions to make sure that they perform best in varied conditions across the world.<\/p>\n<p>For over a period of 127 years, Michelin\u2019s key to success has been its thirst to remain a leader in innovation. The company has collaborated with several companies, suppliers and universities to work on innovative technologies. Furthermore, the group also is determined to protect environment and work towards eco-friendly technologies while delivering the best products and services to customers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Michelin\u2019s Association With Sports:<\/strong><\/p>\n<p>They participated continuously in MotoGP from the year 1972-2008. Recently, after the withdrawal of Bridgestone they have become the official tire supplier for MotoGP 2016. They have also been providing tires to various companies in Formula One for last 3 decades. Added to this, Michelin is also a part of endurances races. They are exclusively supplying tires to LMP3 from last year.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Michelin Maps &amp; Guides:<\/strong><\/p>\n<p>They are the only tire manufacturing brand to have their own Road Guides. For the last one century these have been widely accepted and acclaimed worldwide. The group is also famous for its \u201cMichelin Stars\u201d that they give to hotels and restaurants. These stars at times have stirred a number of controversies, but they are still well-respected and trusted among customers.<\/p>\n<p>Besides all these, Michelin is also famous for its logo \u201cBibendum\u201d known to the masses as the \u201cMichelin Man\u201d. It is among the world\u2019s oldest trademarks. It was launched way back in 1894 at Lyon Exhibition by Michelin brothers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Awards &amp; Recognitions:<\/strong><\/p>\n<p>\u25cf Have won 80 J.D Power Tire Awards from 1989-2016 in various categories.<br \/>\n\u25cf Won Campaign of the year award for their \u201cBeyond The Driving Test\u201d.<br \/>\n\u25cf \u201cCreate The Future\u201d award winner for MICHELIN\u00ae X\u00ae TWEEL\u00ae TURF\u2122.<br \/>\n\u25cf Received \u201cBest Supplier Award\u201d CNH industrial.<br \/>\n\u25cf In 2015, got \u201cTire Technology of The Year\u201d award for its Evergrip.<br \/>\n\u25cf Won \u201cTire Manufacturer of The Year\u201d award beating Yokohama, Goodyear and Kumho in 2015.<br \/>\n\u25cf Michelin also won \u201cSupplier of The Year\u201d and \u201cInnovation of The Year\u201d awards from one of USA\u2019s heavy-equipment manufacturing company.<br \/>\n\u25cf Michelin North America named as 2014 Manufacturing Leadership Award Winner.<br \/>\n\u25cf They are also \u201cSilver Edison Award\u201d winner in 2013.<br \/>\n\u25cf There award cabinet also includes \u201cAE50 Engineering Award\u201d.<br \/>\n\u25cf In 2011 Michelin won the \u201cPerformance Award\u201d by Secretary of Defense.<br \/>\n\u25cf Frost &amp; Sullivan awarded them with \u201cProduct Line Strategy Award\u201d in 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michelin Tires &#8211; &#8220;A Better Way Forward&#8221; There\u2019s hardly a name in the tire manufacturing world that\u2019s as famous and reputable as the name of&#8230;<\/p>\n","protected":false},"author":4,"featured_media":993,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_blog_over_template_sidebar":"right-sidebar","_blog_over_template_blog_style":"default","_blog_over_template_grid_columns":3,"_blog_over_template_posts_per_page":9,"_blog_over_template_categories":"","_blog_over_template_orderby":"date","_blog_over_template_order":"DESC","_blog_over_template_show_pagination":"1","_blog_over_template_section_width":"boxed","footnotes":""},"class_list":["post-353","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Michelin Tyres - Tyremarket : Tyre News, Review &amp; 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