{"id":21,"date":"2016-02-27T12:03:28","date_gmt":"2016-02-27T06:33:28","guid":{"rendered":"http:\/\/tyremarket.com\/tyremantra\/?page_id=21"},"modified":"2022-11-25T17:01:21","modified_gmt":"2022-11-25T11:31:21","slug":"ceat-tyres-india","status":"publish","type":"page","link":"https:\/\/www.tyremarket.com\/tyremantra\/tyre-brand-history\/ceat-tyres-india\/","title":{"rendered":"CEAT Tyres"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong>CEAT Tyres &#8211; \u201cBorn Tough\u201d<\/strong><\/h2>\n<p>CEAT\u2019s journey started in 1958, with Worli, Mumbai as its headquarters. The company is a subsidiary of RPG Group. Being in the business for almost six decades, Ceat has created an impressive and reliable image for itself in the Indian market. Now, with a turnover of 95,000 plus tyres a day it is a major player in <a href=\"https:\/\/www.tyremarket.com\/TyreManufacturer\"><strong>Indian Tyre Industry<\/strong><\/a>. One of the unique feature of their products is their \u201ccomparatively cheaper\u201d cost than the rivals. And, that too without any compromise on the \u201cquality\u201d aspect. The company is adamant to follow its core values since inception. Their core values sum up their work:<\/p>\n<p><strong>C &#8211; Challenger &#8211;<\/strong> (Open to experimentation, ready to innovate, and question existing ways)<br \/>\n<strong>A &#8211; Aspiration-led &#8211;<\/strong> (Passionate for providing supreme customer satisfaction, ready to do better always).<br \/>\n<strong>I &#8211; Integrity &#8211;<\/strong> (Always being authentic and genuine in the approach without any deception for customers).<br \/>\n<strong>R &#8211; Result-obsession &#8211;<\/strong> (Delivering \u201cprompt\u201d results, ready to provide solutions attitude).<br \/>\n<strong>O &#8211; Openness &#8211;<\/strong> (Always open to accept new technologies and feedbacks to improve their business).<\/p>\n<p><strong>Company has:<\/strong><br \/>\n\u25cf Six Manufacturing plants<br \/>\n\u25cf Ten outsourcing units for tubes, tyres and flaps<br \/>\n\u25cf Three dedicated 2 &amp; 3 wheeler plants<\/p>\n<p>Currently, they have 2 manufacturing plants in Maharashtra and 1 in Gujarat. But, they have plans to invest Rs. 400 crores in a new tyre plant in Butibori, Nagpur. The company currently exports to over 130 countries and has strong global presence too, in addition to its national presence. <a href=\"https:\/\/www.tyremarket.com\/CEAT-Car-Tyres\"><strong>CEAT offers<\/strong><\/a> a huge variety of tyres to almost all the segments be it Heavy-duty Trucks and Busses, Tractors, LCVs, Trailers, Earthmovers, Scooters and Motorcycles. The company has a lion\u2019s share in the segment of 2 wheeler, truck and light truck vehicles.<\/p>\n<p>As part of their CSR Policy company is instrumental in supporting primary education in India, women empowerment, health care in India and many other initiatives.<\/p>\n<h2><strong>Awards &amp; Recognition:<\/strong><\/h2>\n<p>\u25cf \u201cCAPEXIL Export Award\u201d, sponsored by the Ministry of Commerce &amp; Industry, India.<br \/>\n\u25cf Best Supplier award from TATA Motors.<br \/>\n\u25cf Best Direct Marketing Campaign of the year<br \/>\n\u25cf ASIA&#8217;s 100 best &amp; fastest Growing Marketing Brand by WCRC (World Consulting &amp; Research Corporation)<br \/>\n\u25cf Bronze award for \u2018Experiential\u2019 at Campaign India Digital Crest Awards, 2015.<br \/>\n\u25cf Gold award for \u2018Best Use of Mobile Media\u2019 at the Media Abby Awards at Goa fest, 2015.<\/p>\n<h2><strong>Some cool facts about CEAT:<\/strong><\/h2>\n<p>\u25cf <a href=\"https:\/\/www.tyremarket.com\/CEAT-Car-Tyres\"><strong>CEAT<\/strong><\/a> is the only tyre company to be awarded the ISO\/TS 16949:2002 certification.<br \/>\n\u25cf It is also the 1st Indian tyre company to get a TUV certificate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEAT Tyres &#8211; \u201cBorn Tough\u201d CEAT\u2019s journey started in 1958, with Worli, Mumbai as its headquarters. The company is a subsidiary of RPG Group. Being&#8230;<\/p>\n","protected":false},"author":1,"featured_media":968,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_blog_over_template_sidebar":"right-sidebar","_blog_over_template_blog_style":"default","_blog_over_template_grid_columns":3,"_blog_over_template_posts_per_page":9,"_blog_over_template_categories":"","_blog_over_template_orderby":"date","_blog_over_template_order":"DESC","_blog_over_template_show_pagination":"1","_blog_over_template_section_width":"boxed","footnotes":""},"class_list":["post-21","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>CEAT Tyres Ltd - CEAT Brand History<\/title>\r\n<meta name=\"description\" content=\"Being in the business for almost six decades, Ceat has created an impressive and reliable image for itself in the Indian market. 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