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Nexen Tyres And Manchester City Sign Sponsorship Deal

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Soon Nexen Tyres will make its way on the sleeves of the players of English Premier League (EPL) soccer club, Manchester City. Recently, Nexen Tyre Corp. has signed an agreement with the Manchester City club and now their logo will go to the jerseys of the players in every match the club will play. According to the official statement by the South Korean tyre makers, the agreement will see their logos making its way to the club’s women’s team too.

Moreover, Nexen is seeing this sponsorship deal as an opportunity to expand its global brand presence and establish more diverse marketing platforms. Nexen Tyre CEO, Travis Kang, was of the view that the South Korean tyre maker is happy to be associated with the EPL and will be looking forward to introduce their brand to the worldwide football lovers. Being in a partnership with such formidable club will give Nexen Tyre a great opportunity to brand itself as a global tyre manufacturer.

Earlier, in 2015 too Nexen was associated with the Manchester City on various marketing fronts. Manchester City’s CEO, Ferran Seriano, said that he feels happy to work again with Nexen tyres. He also said, “We are especially pleased to be the first Premier League Club to secure an official sleeve partner”. Nexen tyre is a fast growing brand and we are looking forward to have a long relationship with them.

 

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