CEAT Tyres Tops In India For OE Tyre Customer Satisfaction
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CEAT Tops In India For OE Tyre Customer Satisfaction

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Ceat Tyres News: According to the recently released JD Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) Study, Indian tyre manufacturer, CEAT has been ranked highest in the country for Original Equipment (OE) tyre customer satisfaction.

The study collated responses received by 3,346 new vehicle owners who bought their vehicle during the period of May 2014 to August 2015. The study also measures satisfaction of consumers for the first 1-2 years of ownership based on factors like traction/handling, appearance, ride, and durability.

CEAT has been the OE tyre provider for Mahindra TUV 300, Renault, Maruti Suzuki Swift, Hyundai, and Wagon R during the last 2 years. Arnab Banerjee, ED- Operations, CEAT was of the view, that the company is standing by its promise to making mobility safer and smarter every day and this survey is a testament to CEAT’s hard work and performance.

CEAT, the RPG Enterprises-owned company has been investing richly in its R&D and manufacturing facilities. The company recently launched a new range of tyres for small commercial vehicles and another range of “Fuel smart tyres” that are meant to improve the mileage in personal vehicles. Kaustav Roy, Director, JD Power voiced his views saying that the tyre manufacturers need to engage with customers during the early stages of vehicle ownership as the tyre brand perception is a key driver when considering replacement tyres.

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